Philippines to lead Asia‘s Gen Alpha boom by 2030

Philippines to lead Asia‘s Gen Alpha boom by 2030

Louella Desiderio
Philstar Global
02 November 2025

MANILA, Philippines — The Philippines is expected to have the biggest proportion of Gen Alphas among major Asian economies by 2030, a demographic that will define future consumer trends, according to research and analysis firm BMI.

In a report, the Fitch Solutions unit said that Asia is expected to have the biggest population of Gen Alphas across all years due to its already large population.

BMI said Asia is expected to have around 935.7 million Gen Alphas or almost 50 percent of the global Gen Alpha population in 2030.

Gen Alpha refers to those born between 2010 and 2024.

Within Asia, BMI said that “the proportion of Gen Alphas will be highest in the Philippines, making up 27 percent of total population in 2030.”

This will be followed by Malaysia and Vietnam, where Gen Alpha will account for 21 percent of the population in both markets.

In contrast, Japan and South Korea are expected to have the smallest proportion of Gen Alpha consumers at 12 percent and 11 percent, respectively, due to their aging population and low birth rates.

Those part of Gen Alpha are considered digital natives as they were born in a highly digitalized world and exposed to technology at a young age.

As the generation becomes increasingly integrated into the consumer market, BMI said that consumer trends would be in line with Gen Alphas’ preferences.

“Parents of Gen Alphas are predominantly millennials and older Gen Zs, whose spending habits and attitudes will set the foundation of how Gen Alpha evolve into the market,” BMI said.

At present, Gen Alpha accounts for 24 percent or two billion of the world’s total population of around 8.3 billion.

BMI said Gen Alpha is expected to remain at the two billion mark until 2050 due to the growing share of other generational cohorts such as Generation Beta (2025 to 2039) and Gamma (2040 to 2054) to the total population.

Philippines can achieve First World status in 2050 - Palafox

First World PH achievable in 2050 – Palafox

Story by Earl John Alfaro

Manila Times

04 August 2024

THE Philippines can achieve First World status in 2050, said world-renowned Filipino architect and urban planner Felino Palafox Jr.

Speaking at a joint luncheon meeting of the Rotary Club's Makati chapters on July 29, Palafox said this can be attainable if the country can address corruption, criminality, climate change, inequality, infrastructure and investments.

By addressing these challenges, he believes that the Philippines could be the 16th highest economy in the world by 2050, as forecasted by Goldman Sachs and HSBC.

Palafox claimed that the Philippines should be a First World country, as it ranks in various industries in the world.

"We're number one in the world in sailors, seafarers. We're now number one in call centers. We are, I'd like to believe, we're number one in nurses. We're now number two in BPOs (business process outsourcing). We're number three in geothermal energy. We're the third- or fifth-longest coastline," he said.

"We're number four in shipbuilding, next to the Japanese and the Koreans. We're number five in all other mineral resources," he added.

"We are in the top ten. So we should really be a first world economy," Palafox told The Manila Times.

He mentioned that the country has a demographic soft spot in terms of average age at 26. "Filipino expatriates are the preferred employees of most employers all over the world," he continued, referring to overseas Filipino workers.

For this to happen, Palafox also said this would also take "visionary leadership, strong political will, good representation, good urban planning, good design like architectural engineering and excellent management."

By 2050, the Philippine population will reach 150 million, and 100 million Filipinos would be living in urban areas or cities. Given this scenario, Palafox said that the country will need 100 new sustainable, smart, resilient and livable cities in order to support and sustain its increasing population.

He added that the country has a very high development and investment potential.

"The Philippines is 400 times the size of Singapore. In fact, Singapore can fit inside Laguna Lake. We are 350 times the size of Hong Kong, eight times Taiwan [and] three times South Korea. South Korea is about the size of Mindanao," Palafox said, referring to the country's size and how it could use it to its advantage.

"We're very rich. God has blessed our country. In demographics, in natural resources, in beautiful islands," he concluded.

Philippines is set for further expansion over the next decade

PH to grow by 6.1 percent in the next 10 years – report

Story by Mariedel Irish U. Catilogo @CatilogoIrish

Inquirer.net

02 Aug 2024

The Philippines is set for further expansion over the next decade, driven by the Marcos administration’s commitment to increase infrastructure investments, according to a report released on Thursday.

The global consultancy firm Angsana Council, Bain & Company, and DBS Bank placed the country’s gross domestic product (GDP) growth at 6.1 percent for the next 10 years, sitting at the lower level of the government’s 6 to 7 percent growth target this year.

The country’s projected growth of 6.1 percent over the next decade places it behind Vietnam, which is expected to grow by 6.6 percent, but ahead of the Southeast Asia average growth forecast of 5.1 percent.

For the first quarter, the economy grew by 5.7 percent, faster than the 5.5 percent growth in the last three months of 2023.

The report attributed the positive outlook to the government’s increased infrastructure investments and a growing workforce, aligning with the World Bank’s description of the country as being in a “demographic sweet spot”.

Government data showed that 64 percent of the Filipino population of over 110 million belongs to the working-age group of 15 to 64 years old which means that the country has the potential to become rich before its population gets old.

The report also noted the country’s growth in infrastructure, as measured by the gross fixed capital formation, grew by 8.2 percent in 2023, slower compared from the 9.8 percent seen in 2022. Meanwhile, its share to GDP reached 23.3 percent, the highest since the 26.7 percent in 2019.

Looking ahead, the government is expected to spend P1.28 trillion on infrastructure and capital outlays next year. This was higher by 3.04 percent from the P1.24 trillion budget this year.

The Marcos administration seeks to spend 5 to 6 percent of GDP on infrastructure annually.

According to the National Economic and Development Authority, there are 185 projects amounting P9.56 trillion in the pipeline, of which majority comes from the Department of Public Works and Highways with 74 and the Department of Transportation with 69.

Despite this, the report highlighted factors that could possibly dampen the country’s growth.

“Traditional growth drivers lagging other Southeast Asian countries (education, infrastructure, government effectiveness) and geopolitics, especially tensions with China, might escalate, disrupting recovery,” the report said.

Philippines population is slowing down

Philippines' population growth rate slows down

Story by Arlie O. Calalo
Manila Times
06 April 2024

THE country's population growth rate has slowed down even as its aging population grew by 5 percent, the Commission on Population and Development (CPD) said on Friday.

The commission also noted what it calls population momentum, where the number of Filipinos is still on the rise owing to the fact that the children under the population pyramid are growing and also giving birth.

"It's still adding in absolute number," said Mylin Mirasol Quiray, acting chief of CPD-Knowledge, Management and Communication Division.

Quiray said the current fertility rate is 1.5 percent, or a little less than two children for every couple.

"It's more surprising in the National Capital Region because it's only 1.2 percent, meaning a couple is satisfied to have only one child in a family," she said in a television interview.

The growth rate is highest in Bangsamoro Autonomous Region in Muslim Mindanao, where a couple is likely to have an average of three children.

Quiray also set straight the wrong assumption that the birth rate was behind the increase in Metro Manila's population.

"The population growth rate in Metro Manila is not due to births but migration of people from the provinces who flock to the metropolis for economic opportunities," she said.

A study by the Philippine Statistical Research and Training Institute (PSRTI) showed a drop in the number of births at the height of the Covid-19 pandemic.

Quiray said there were 1.3 million births in 2021, which is lower than 1.5 million before the pandemic peaked in 2020.

The figure rose slightly in 2022 to 1.4 million when the pandemic was almost over.

"During the pandemic, we all thought that it would shoot up but it went down. However, when the restrictions were lifted, it went up a little," she said.

She said that during the pandemic, most Filipinos were more concerned about their economic condition and lack of employment than engaging in sex.

The PSRTI study indicated that fewer people chose to get married after the pandemic.

Quiray said the data suggests changing values regarding marriage, with a live-in arrangement preferred by people who are in the 30-year-old bracket.

However, live-in couples prefer to delay having a baby "and instead would love to have a pet as their child," she added.

Quiray said the working age (15 to 64 years old) remains high, although the number of older persons is increasing.

"The number could be better, since the people of working age "are that one that supports the depending population that is 0-14 years old and 65 years old above," she said.

"But the question is, are the working age employed, educated or healthy enough to support these dependents?" Quiray said.

Among the regions, Ilocos already has an aging population, based on the United Nations standard.

Quiray said the commission will continue to promote modern family planning methods to ensure a high quality of life for Filipinos.