Showing posts with label Iloilo. Show all posts
Showing posts with label Iloilo. Show all posts

Wednesday, 23 September 2026

The 10 best places to visit in the Philippines

The 10 best places to visit in the Philippines, ranked

From tropical beaches and hidden caves to mountain terraces and surf breaks, these destinations showcase the many sides of the Philippines

By Ambia Staley
Quartz (qz.com)
23 September 2026

The Philippines poses an unusual planning problem for travelers: too many options. The archipelago spans more than 7,400 islands, and the challenge isn't finding somewhere worth visiting but narrowing the list to something manageable. What the country offers across those islands is remarkable in its range, from world-class wreck diving and underground river systems to terraced rice paddies cultivated for 2,000 years, from powdery white beaches designed for doing nothing to surf breaks that draw riders from every corner of the world. The phrase “island-hopping” understates what inter-island travel in the Philippines actually delivers.

Jarno Colijn / Unsplash

The practical question is how to structure the trip. Focusing on one region at a time produces depth that trying to cover the whole country in one visit cannot. At the same time, inter-island connections, by air, fast boat, and ferry, are frequent enough that moving between hubs is straightforward with some advance planning. The destinations below span the main island groups, Luzon in the north, the Visayas in the center, and Mindanao to the south, with enough variety in character that no two entries on the list duplicate each other.

The 10 places below appear in Lonely Planet and cover the best destinations in the Philippines for every kind of traveler, from beach lovers and surfers to trekkers, divers, and food-focused visitors. Each entry represents a different side of what the archipelago offers, and no two destinations on the list require the same kind of trip to experience properly. A well-planned Philippine itinerary can combine several of them in sequence, and the inter-island transport network, by air and sea, is well developed and reliable enough that multi-destination trips are logistically straightforward for most travelers, as long as connections are planned ahead.

1. Palawan stretches 2,000km of coves and white-sand beaches

Geio Tischler / Unsplash

Palawan is the largest island in the province that shares its name, and its coastline stretches nearly 2,000 kilometers of rocky coves, limestone formations, and sugar-white beaches. The variety within that coastline means the island functions differently depending on where travelers choose to base themselves, and each section rewards a different kind of visitor. First-timers flying in through Puerto Princesa, the provincial capital, can reach the Puerto Princesa Subterranean River National Park in about an hour by road. The UNESCO-listed underground river runs 8.25 kilometers and flows directly into the sea. Boat tours take you through sections of the river past stalactites and stalagmites of extraordinary scale.

Subterranean River National Park 

Travelers looking for a slower pace can base themselves in Port Barton, a coastal fishing village that provides easy access to snorkeling sites, sea turtles, and nearby waterfalls without the crowds that more prominent Palawan destinations attract. Those who want a spectacular beach on an almost-empty stretch can head to San Vicente, where the country’s longest white-sand beach stretches 14 kilometers and rarely feels crowded. The contrast between Palawan’s accessible tourist hubs and its quieter alternatives captures what makes the province such a satisfying destination for first-timers and returnees alike.

Port Barton

The most efficient way to see Palawan’s full range is to connect the province’s dots by sea or land, treating Puerto Princesa as a gateway rather than the sole base. Arriving in El Nido or Coron first and working south, or vice versa, lets travelers experience the province’s distinct personalities in sequence. Inter-island boat services, private van transfers, and motorbike rentals are all available for onward travel from any of the main hubs. Nagtabon Travel and Tours offers private transfers from Puerto Princesa to the province’s less-visited destinations and handles motorbike rentals for independent travelers who want to set their own pace through the region. The motorbike option is particularly well-suited to Palawan’s relatively flat and consistently scenic coastal roads south of Puerto Princesa.

2. El Nido draws island-hoppers to karst lagoons and beaches

Cauayan Island Resort / Unsplash

El Nido sits on the northern tip of Palawan Island and is widely regarded as one of the most visually striking destinations in all of Southeast Asia. The 45 islands and islets in the surrounding area feature towering limestone karst formations that rise directly from turquoise water, enclosing lagoons, hidden beaches, and snorkeling sites within their formations. This variety means island-hopping tours are organized by area, not a single fixed circuit, giving travelers a way to systematically cover different sections of the archipelago over several days.

The specific experiences available reflect how much the terrain does the creative work. You can reach the Big and Small Lagoons by kayak through narrow karst passages that open into still, luminous water surrounded by cliff faces. Hidden Beach requires swimming through an underwater crevice to reach a sheltered cove that the surrounding rock keeps invisible from the water. Seven Commandos Beach is the most accessible and most social, a palm-lined stretch where the atmosphere is relaxed, and the crowd is a mix of visitors from every part of the world. You can book all of these, and dozens of alternatives, online or arrange them on arrival.

 Big and Small Lagoons

El Nido also has a strong practical case. The weather is generally fair across most of the year. Boutique accommodations, vibrant nightlife, and a dining scene with genuine variety in cuisine and atmosphere make it comfortable regardless of travel style. Direct flights connect El Nido to Manila, and van services run the 238-kilometer road from Puerto Princesa for travelers who want the overland option. The road is fully paved and consistently described as an enjoyable ride. Motorcycles are available for rent in Puerto Princesa for travelers who want to make the journey part of the adventure. For those prioritizing speed, direct flights from Manila to El Nido take roughly one hour and avoid the road, its distance, and its travel time entirely.

3. Coron pairs WWII shipwreck diving with hot springs

Guillermo Bresciano / Unsplash

Coron, accessible by air from Manila and by fast boat from El Nido, offers a diving experience that makes it one of the world's most significant wreck-diving destinations. The waters around Coron contain more than a dozen Japanese warships sunk by U.S. naval aircraft in September 1944, and the visibility conditions in the surrounding Calamian Islands allow divers to explore those wrecks with exceptional clarity. Several wrecks are shallow enough that snorkelers can see them from the surface, making the attraction accessible to visitors who do not dive.

Diving and snorkeling don't exhaust what Coron offers. Kayangan Lake, reached by a short climb above the shoreline, holds cool, clear water that has a different quality from the surrounding sea, and swimming through it is one of the more unusual freshwater experiences available in the Philippines. The Maquinit Hot Springs provide thermal bathing in water that stays at around 39 degrees Celsius, making it one of the few naturally occurring saltwater hot springs in the country. Mt. Tapyas requires climbing 721 steps but delivers a panoramic view over Coron Bay that justifies the effort.

 Kayangan Lake

Travelers who want to move beyond the main Coron circuit can take a 45-minute boat to the island of Culion, once the world’s largest leprosarium, which now offers secluded beaches and exceptionally preserved snorkeling sites with far fewer visitors than Coron’s main attractions. Kawil Tours organizes overnight beach camps and multi-day expedition tours across Culion, Coron, and the surrounding Busuanga area for visitors who want more structured arrangements. Coron is accessible by air from Manila on daily flights and by fast boat from El Nido on a journey that takes several hours and passes some of the most dramatic karst island scenery in the Philippines. Most visitors spend three to five days in Coron before deciding whether to continue to another part of Palawan or return to Manila.

4. The Cordillera Region rewards hikers with rice terraces

Ramon FVelasquez / Wikimedia Commons (CC BY-SA 3.0)

The Cordillera Region in northern Luzon offers a completely different experience from anything the Philippine coast provides. Majestic mountain views, terraced rice paddies that cascade down hillsides in formations maintained for about 2,000 years, and pine-shrouded forests at altitude create a landscape that feels a world apart from the beach-focused tourism that dominates most Philippine itineraries. Zigzagging roads through the Cordillera Central Mountain Range pass remote trails and indigenous villages that require real effort to reach, keeping crowds proportionally smaller.

Sagada, the region's most visited town, offers a practical base for a range of activities. The hanging coffins, a traditional burial practice of the indigenous Kankanaey people that places coffins on cliff faces overlooking gorges, are among the country's most distinctive cultural sites. Sunrise treks, the Blue Soil Hills with their unusual geological coloring, and the four-hour cave-connection crawl between the Lumiang and Sumaging cave systems show the range available from a single base without moving accommodations.

Sagada Hanging Coffins

A three-hour drive from Sagada leads to Banaue, where the UNESCO-listed Batad rice terraces are organized in an amphitheater formation that photographs cannot fully capture. Staying in rural villages near Batad and arranging hiking trips through the terraces at ground level provides a scale of experience that viewing platforms alone cannot deliver. Beyond Batad, Mt. Pulag at 2,928 meters is Luzon's highest peak and offers a sunrise view over a sea of clouds that ranks among the Philippines' most dramatic natural spectacles. Overnight buses from Manila connect directly to both Sagada and Banaue on Coda Lines, letting travelers save time by sleeping through the journey and arriving in the mountains in the morning with a full day ahead. The bus journey takes eight to nine hours depending on the destination, and booking ahead is recommended during peak travel periods.

Banaue Rice Terraces

5. Batanes provides cyclists with cliff-hugging scenic roads

Rexy Quieta / Unsplash

Batanes is the Philippines’ smallest province by area and one of its most distinctive by character. The group of islands at the country’s northern tip, closer to Taiwan than to Manila, has a landscape that looks more like coastal Ireland or the Azores than anything typically associated with Southeast Asia: rock-hewn cliffs, rolling green hills, stone-walled farmhouses, and winding roads that hug the coastline above the Pacific Ocean. Compact terrain, virtually no traffic, and preserved indigenous Ivatan culture together make Batanes genuinely unusual in the Philippine context.

Ivatan's stone houses

Batan Island, the most accessible of the group, is compact enough to explore by bicycle in a day, and the terrain rewards cyclists with a succession of viewpoints that alternate between crashing Pacific surf and calm farmland. Basco Lighthouse on Naidi Hills provides a wide perspective over the island’s northern coast, and Valugan Boulder Beach, formed from rocks deposited by the ocean over millennia, is a geological spectacle as striking as anything a coral reef can offer. The lack of major commercial development means the scenery that photographers discovered decades ago remains largely unchanged.

Valugan Boulder Beach

Batanes also has practical considerations worth noting. The dry season from December through May is the recommended travel window, as the typhoon season from June through November brings unpredictable weather and possible flight cancellations that can strand travelers on the island for days. Mountain bikes are necessary for tackling the hilly roads effectively. Bisumi Tours specializes in eco-adventures in Batanes and can arrange bikes and guided itineraries. The limited flight schedule means building in extra days on either side of the visit is sensible planning. Flights to Batanes operate from Manila and Tuguegarao, with the frequency varying by season. Weather disruptions are common enough that a buffer of at least one extra day on either end protects the itinerary from the cascading delays that a single canceled flight can produce. Batanes rewards the extra planning it requires.

6. Boracay serves sunseekers powdery sand and sailing tours

Ramon Kagie / Unsplash

Boracay is the Philippines’ most internationally recognized beach destination, and its reputation rests on a specific quality: the powdery white sand of White Beach, with a texture and brightness most beach destinations can only approximate. The beach runs for about four kilometers along the island’s western coast and is backed by a continuous strip of accommodation, restaurants, bars, and activity operators, making it one of the most fully developed beach resort environments in Asia. For travelers whose priorities are clear, Boracay resolves the decision quickly.

White sand beach

The activities available extend well beyond lying on the sand. Paraw sailing, the traditional double-outrigger sailboat used by local fishermen, offers tours that get visitors on the water in a craft specific to the region. Crystal kayaks, with transparent hulls that let paddlers see the seabed beneath them, operate near the shore for a different kind of water experience. The dining options along the beachfront cover a range of cuisines and price points that can sustain a week-long stay without repetition.

Paraw Sailing at sunset

The island’s interior, which most visitors treat as background, rewards exploration. Bike rental from Is’la Siklista in Station 3 gives access to mangrove forests, secluded beaches not visible from White Beach, and inland tracks that show how the island functions beyond its tourist infrastructure. Boracay underwent a rehabilitation closure in 2018 to address environmental degradation, and the stricter regulations that followed have improved the environmental condition of the beach area. The island now has lower crowd volumes than at its previous peak, and the restored beachfront has produced a version of Boracay that delivers its core promise more consistently. Water sports, beach dining, and nightlife are the island’s primary draws, and travelers who approach it with those expectations intact will find Boracay meets them reliably. Those looking for a quiet, undeveloped Philippine beach experience should look at Port Barton in Palawan or Batanes instead.

7. Cebu blends canyoneering, sardines, and Cebuano lechon

Ken Suarez / Unsplash

Cebu functions as the hub of the Visayas and offers more variety within a single destination than most Philippine provinces. The island’s second city provides urban energy and a sophisticated food scene, while the surrounding terrain within a few hours’ drive covers experiences that would each justify a separate trip. Kawasan Falls, reached by canyoneering through a series of river gorges, delivers swimming holes with impossibly turquoise water in a jungle setting. Moalboal, on the island’s southwestern coast, has a sardine shoal of millions of fish that moves in synchronized formations through the water alongside the reef, creating a snorkeling encounter of unusual scale.

Sardine run at Moalboal

Cebu's food culture has a distinct identity that sets it apart from the rest of the Philippines. Cebuano lechon, the roasted whole pig that is the country’s most celebrated dish, is considered by many to be definitively better in Cebu than anywhere else, with crackling skin and seasoning that the Cebuano version maintains with particular consistency. Sutukil, the dining format that serves fish prepared three ways on a single plate, is a specific Cebu tradition that visitors can access at any of the city’s seafood restaurants or market kitchens.

Cebu Lechon 

A ferry ride of one to two hours connects Cebu to Bohol, which functions as a natural extension for visitors who have seen Cebu’s main highlights. Bohol’s Chocolate Hills, the geological formations of more than a thousand uniform mounds, are one of the country’s most recognizable landscapes, and the Philippine Tarsier Sanctuary provides close access to one of the world’s smallest primates in a responsible wildlife environment. Luxury beach resorts along Bohol’s coast contrast with Cebu’s activity-focused tourism, and the island is particularly well-suited for families with children who want a mix of wildlife, geology, and beach in a single short trip. The ferry from Cebu’s port to Tagbilaran, Bohol’s main town, takes between two and three hours and departs on a regular schedule throughout the day.

8. Iloilo earned UNESCO recognition for its food culture

Wabi Jayme / Unsplash

Iloilo, on the island of Panay in the western Visayas, received UNESCO Creative City of Gastronomy designation and has a food culture that justifies the title, not merely holds it. The city’s signature dishes have specific identities that set them apart from the generic Filipino cooking found elsewhere. La Paz batchoy is a noodle soup made with pork organs, liver, and crushed chicharron in a rich broth, associated with the La Paz public market since the 1930s. Pancit molo is a wonton soup that reflects the Ilonggo approach to Chinese culinary influence. Inasal, the grilled chicken dish marinated in cane vinegar and local spices, originated in the nearby city of Bacolod but has been adopted and refined throughout the region.

La Paz Batchoy

Breakthrough Restaurant, an open-air dining spot beside the sea, exemplifies the Iloilo approach to seafood: fresh catch cooked to the diner’s specification, with grilling, stewing, and other preparations available, in an environment where the water that provides the ingredients is visible from the table. Market stalls in and around La Paz offer the same dishes in a more atmospheric, lower-cost format for travelers who prefer to eat where locals eat.

Breakthrough Restaurant

A 30-minute boat ride from Iloilo’s wharf takes you to Guimaras, a small island province best known for producing some of the sweetest mangoes in the Philippines. The reputation is strong enough that Guimaras mangoes are marketed separately from other Philippine varieties, and the island’s cooks have integrated them into a range of dishes from chicken adobo to pizza. Guimaras is a half-day addition to an Iloilo visit, offering a natural break from the city’s food markets. The island is small enough that a few hours covers the main mango farms and coastal areas without requiring an overnight stay. For travelers spending multiple days in Iloilo, the food trail extends to the city’s historic colonial architecture and the Jaro district’s preserved Spanish-era churches, adding a cultural dimension beyond cuisine.

Guimaras mango

9. Samar hides cathedral-sized caves and jungle waterfalls

Credit: Philippines Department of Tourism

Samar, in the eastern Visayas, is one of the Philippines’ least-visited major islands, a significant advantage for travelers interested in dramatic natural formations without large crowds. The island’s interior holds cave systems of extraordinary scale, with Calbiga Cave in western Samar described as the country’s largest, entered through an opening wide enough to feel like a canyon rather than a cave mouth. The experience of moving deeper into a system that large requires a guide, appropriate equipment, and physical stamina, all of which the operators based in Catbalogan City can arrange.

Calbiga cave

The most accessible entry point into Samar’s underground world is Sohoton Cave, with a cathedral-scale dome, a natural skylight, and a stone bridge visitors can cross. The Torpedo Extreme Boat Ride on the Ulot River, despite its name, delivers a manageable adrenaline experience on fast water through jungle terrain. Together, the two offer a lighter version of Samar’s wilderness, suitable for travelers who want the atmosphere without the commitment of a full expedition.

Torpido Extreme Boat Ride, Ulot River

Pinipisakan Falls rewards the most effort. Reaching the cascade requires hours of trekking and travel through jungle territory, and the falls themselves guard a natural cave system that extends the experience beyond the waterfall itself. Joni Bonifacio of Trexplore, based in Catbalogan City, runs guided spelunking and trekking tours throughout the island and handles the permits and equipment that self-organized visits would require travelers to arrange independently. Trexplore handles the permits and equipment that self-organized visits would require travelers to arrange independently, and Bonifacio’s local knowledge of the island’s cave systems goes well beyond what any guidebook can provide. Samar rewards travelers who are prepared for genuinely remote conditions and who understand that the effort required to reach its most spectacular sites is precisely what keeps those sites from being crowded. The island’s status as one of the Philippines’ least-visited major destinations is not a warning. It is part of the appeal.

Pinipisakan Falls

10. Siargao pulls surfers and nomads to Cloud 9 and beyond

Jarno Colijn / Unsplash

Siargao has built its identity around Cloud 9, the barreling reef break roughly three kilometers offshore and a fixture on the international surf circuit since the 1990s. The wave breaks over a shallow coral reef in a consistent tube formation that produces some of the most technically demanding surfing in Southeast Asia, and it attracts riders who have specifically organized their travel to reach it. That concentration of surf culture shaped everything else about Siargao: the accommodations, the cafes, the social atmosphere, and the sense that the island rewards a longer stay.

Cloud 9

General Luna is the hub of activity, where most visitors base themselves. Beginners can take surf lessons at any local school without needing Cloud 9 at all. The island’s other breaks are more forgiving and produce a sustainable learning environment. Kermit and Shaka are cafes travelers consistently return to, and spots like the Catangnan Bridge serve as informal social gathering points where the island’s community of surfers, digital nomads, and long-term travelers cross paths. Accommodation runs from budget hostels to the high-end Nay Palad Hideaway, covering the full range of travel styles.

Catangnan Bridge

Beyond surfing, boat tours operate to nearby islets, tidal pools, and Sugba Lagoon, a stretch of aquamarine water accessible only by sea and surrounded by mangroves. Once the boat drops visitors off, they can reach the lagoon by paddleboard or kayak, and the surrounding silence and water color reward a full morning. Got Marked Tours offers island-hopping packages that cover the main sites efficiently for visitors with limited time. Siargao’s consistent quality across its surf, social scene, and natural surroundings explains why many travelers who arrive planning to stay a few days end up extending their visit well beyond the original itinerary. The island’s infrastructure has grown significantly over the past decade without losing the relaxed character that made it attractive in the first place.

Sugba Lagoon



Saturday, 22 August 2026

Filipino law students crowned world champion at Oxford University Moot Court

Filipino law students crowned world champion at Oxford University Moot Court

Facebook Post 
Iskolar ng Bayan
22 August 2026

WORLD CHAMPIONS! 🇵🇭⚖️

Law students from the University of San Agustin College of Law in Iloilo brought pride to the Philippines after winning the 2026 Monroe E. Price Media Law Moot Court Competition International Rounds held in Oxford, England. Oxford’s official results named the University of San Agustin, Philippines as champion, with Osgoode Hall Law School of Canada finishing as runner-up.


The international rounds were held from April 13 to 17, 2026, with the final taking place at the Bonavero Institute of Human Rights, University of Oxford. A total of 85 teams competed across six regional rounds, with only 30 teams from around the world advancing to Oxford.

The winning Filipino team was composed of Marco Giorgione Dava, team captain and oralist; Gie Ann Marie Aloro, oralist; and researchers Kenverly Kirch Duran and Zynnie Zaragosa. They competed under the University of San Agustin’s Bulahan Price Team.

Dava also earned an individual distinction, placing 10th among 98 oralists in the preliminary rounds. The global field included teams from institutions such as the University of Oxford, University of Chicago, University of Vienna, Singapore Management University, NALSAR University of Law, and the University of the Philippines.

Their victory was later formally recognized in the Philippine House of Representatives through House Resolution No. 1030, congratulating the University of San Agustin College of Law team for winning the world championship at the 2026 competition.

From Iloilo to Oxford, Filipino law students have once again shown that Philippine talent can stand—and win—on the global academic stage. 🇵🇭🌻

Para sa Edukasyon. Para sa Bayan

Sunday, 20 April 2025

PH clinches Eco crown in Egypt

Alexie Brooks of the Philippines is Miss Eco International 2025

Story by Armin P. Adina 
Inquirer.net
20 April 2025

The Philippines has cemented its status as a powerhouse country in the Miss Eco International pageant when Alexie Brooks posted the country’s third victory in the global competition’s 2025 edition held in Egypt on April 19 (April 20 in Manila).



She also made history as the first black woman to earn the title at the culmination of the ceremonies held at the AlZahraa Ballroom of Hilton Green Plaza in the port city of Alexandria.

Brooks inherited the crown from last year’s winner Angelina Usanova from Ukraine, and thwarted the European country’s back-to-back attempt. Usanova’s compatriot Yelyzaveta Adams finished third overall.

Indonesia’s Yulinarr Fitriani was first runner-up, while Cynthia Murillo from the United States was third runner-up. The United Kingdom’s Vitoria Inglis, whose parents trace roots in Ilocos and Pangasinan, rounded up the Final 5.

Brooks also scored for the Philippines a second consecutive win as “Best in National Costume” with her Philippine Eagle-inspired creation by Tata Blas Pinuela. Her predecessor, Chantal Schmidt, won the distinction in a Masskara-themed costume.

The Ilongga national athlete’s coronation follows the victories of Filipino queens Cynthia Thomalla in 2018 and Kathleen Paton in 2022. Three more from the Philippines finished second: Schmidt last year, Kelley Day in 2021, and Maureen Montagne in 2019.

Brooks took to social media the moment she was crowned and dedicated her victory to her late grandmother. “Lola! I made ittt [three crying emojis][crown emoji]” she wrote in her caption, with an image of her “Lola Basing” who passed away last year.

Her coronation also gives her pasarela coach CJ Opiaza, 2024 Miss Grand International first runner-up, a third victory this year. Aside from Brooks, Opiaza also trained 2025 Reina Hispanoamericana Dia Mate and 2025 Miss Grand Thailand Saranrat Puagpipat.

In an earlier interview, Brooks told INQUIRER.net, “I’m really hoping that I’m gonna be the third. I’m really excited that, just the fact that we had a training together, I felt more confident. I felt more ready knowing that a fellow queen helped a fellow queen. That’s woman empowerment. So I’m really happy. And I hope I get the crown.”

Wednesday, 11 September 2024

Seizing the Philippines’ tourism potential

Seizing the Philippines’ tourism potential

Presented by: Tourism Promotions Board Philippines
on GMA News
September 11, 2024 

The Philippines is among the top tourist destinations in the world, making tourism a major contributor to its economy. In 2023, the tourism sector posted an 8.6% contribution to the Philippine Gross Domestic Product. The number not only show tourism’s impact, but it also affirms the potential of the Philippines as a prime hub for meetings, incentive travel, conferences and exhibitions (MICE) tourism industry.


Expanding horizons with MICE

The MICE industry is geared towards planning, organizing, and implementing business events.

Leveraging its status as an outstanding travel hotspot, the Philippines has been actively positioning itself as a premier destination for MICE. Aside from its popular tourism offerings, the country is also home to numerous convention centers located in strategic areas across the nation. May it be for small groups or large-scale receptions, organizers and venue seekers have many options ready for the task.

Some MICE destinations that the Philippines has to offer include Manila, Cebu, Davao, Iloilo, Bacolod, Clark, and the Subic Bay Freeport. These hotspots offer exceptional tourism products and services, as well as vast opportunities for business. Not only that, they also have consistently growing local economies that attract investors.

Other localities are also working hard to seize opportunities in the MICE industry. For instance, Iloilo has been gaining ground by building roads, a modern airport, and multiple commerce spaces in the last two decades. In 2015, it established the Iloilo Convention Center, fostering the growth of the MICE industry in the city.


Central Luzon is not one to get left behind. In fact, the recently concluded Philippine MICE Conference 2024 (MICECON 2024) was held at the SMX Convention Center Clark in Pampanga from July 10 to 12. Following the theme “MICE XD: Xperience Diversified”, the event underscored the significance of technology, inclusion, and diversity in shaping the industry’s future.  Subject experts led discussions and covered topics including artificial intelligence, crisis recovery and reputation management, inclusive event planning, digital marketing and the appeal of in-person experiences, as well as training and upskilling of the tourism workforce.

Spotlight on Clark

This is the second time that Clark hosted the prestigious convention. In her opening message, Tourism Secretary Christina Garcia Frasco said: "Clark’s selection as the host of MICECON 2024 is a recognition of its readiness and potential as a premier MICE destination. The Clark Freeport Zone’s accessibility, state-of-the-art conference venues, and comprehensive support services are very well prepared to welcome all the participants of MICECON 2024.”

It first hosted the event in 2014, an experience which planted the possibilities for its economic future with tourism and MICE. Poised as the ultimate tourism destination in Central Luzon, the 4,400-hectare Clark Freeport Zone was developed with business and tourism as its primary goals.

Location played an important role in its positioning as a prime MICE hub. Strategically situated only 80 kilometers north of Metro Manila, Clark is accessible via the North Luzon Expressway. It also serves as a gateway to Northern and Central Luzon via the Clark International Airport, which currently flies to ten international and six domestic destinations. Being only two to four hours away via air travel to other major Asian destinations, this aerotropolis is also a natural entry point to the Asia Pacific Region.

Infrastructure-wise, Clark is home to an assortment of facilities that are up-to-spec for high-end and IT-enabled industries, aviation, logistics enterprises, and tourism—including MICE. It currently has 80 convention or meeting facilities, 3,608 rooms and villas, and 146 dining establishments. To improve Clark’s portfolio, expansion of existing facilities and construction of new ones are either being planned or already in progress. A train system connecting Clark to its adjacent regions is also underway.

Clark today is the result of years of careful planning and painstaking work by everyone who collaborated for its development—the locals, the government, and the public and private sectors. A showcase of success, Clark leads the way for other localities that also hold the potential to succeed with MICE.

Go for MICE

For our local economies, the MICE industry brings employment opportunities, profit, and business growth. But more importantly in the grander scheme of things, it helps put the Philippines in the global spotlight, opening more opportunities for international trade, as well as knowledge and technology exchanges.

According to Grand View Research, a market research and consulting company based in India and the US, the Asia-Pacific MICE market in 2023 was valued at $183.47 billion, and projections expect it to grow 10% by 2030. This shows that there is much to gain from developing the Philippines’ capability to host the MICE sector.

Acknowledging its valuable contributions, Tourism Secretary Frasco emphasized: "By positioning the Philippines as a premier MICE destination, we foster economic growth and provide invaluable opportunities for our people.”

With sufficient support and collaboration between stakeholders, the future is bright for the Philippines as a premier MICE destination.

M.I.C.E.CON is organized by the Tourism Promotions Board, an attached agency of the Department of Tourism, that is tasked to promote the Philippines as a world-class tourism and MICE destination. The event gathers MICE professionals for an opportunity to learn new global trends in business meetings, to network with other MICE experts, and to explore the host location’s facilities.

Saturday, 29 June 2024

Philippines travel industry heading toward record high

Philippines travel industry heading toward record high P5.4 trillion

Story by Elijah Felice Rosales
Philstar Global 
29 June 2024

MANILA, Philippines — The Philippine travel industry is heading toward an all-time high value of P5.4 trillion this year, propelled by efforts to boost tourism in the provinces and upgrade aviation infrastructure.

Based on forecast by the World Travel and Tourism Council (WTTC), the country will grow its travel and tourism to new highs in 2024, particularly on economic contribution, job generation and visitor spending.


WTTC projects travel’s contribution to the economy to rise by almost a quarter to P5.4 trillion this year, from P4.34 trillion in 2023.

Likewise, travel will generate at least 9.5 million jobs for Filipinos, comprising one in every five of the labor force. Also, domestic visitor spending is seen to go up to P3.7 trillion, while foreign tourist expenditure is estimated to hit P715.6 billion.

WTTC president and CEO Julia Simpson said travel would benefit from public and private efforts to upgrade regional airports. The Department of Transportation (DOTr) is investing P14 billion for the development and reconstruction of provincial gateways this year.

Similarly, the DOTr is arranging public-private partnership contracts for the upgrade of airports in Bacolod, Bohol, Davao, Iloilo, Kalibo, Puerto Princesa and Siargao.

Apart from this, Simpson said travel would gain from the impending turnover of the Ninoy Aquino International Airport (NAIA) to the New NAIA Infrastructure Corp. led by San Miguel Corp.

The DOTr is set to hand over NAIA to the consortium by September, and from there the airport will undergo a P170.6 billion rehabilitation in the next 15 years.

WTTC estimates that travel and tourism will raise about P9.5 trillion for the Philippine economy by 2034. By then, the industry will take up 22 percent of the economy, creating jobs for as many as 11.9 million, sustaining one in every five Filipinos.

Regionally, WTTC believes Southeast Asia will grow its travel segment by 21 percent to hit P21 trillion this year. Additionally, jobs in travel and tourism will balloon to 42.4 million, expanding the role of the industry in livelihood generation.

The government is working on the improvement of transport infrastructure across the Philippines to enhance inter-island connectivity, benefitting industries reliant on tourism.

For one, the rehabilitation and upgrade of NAIA is expected to increase the passenger capacity of the airport to 62 million a year, from 32 million at present.

Monday, 13 May 2024

Philippine partners with UK’s creative cities

Philippine partners with UK’s creative cities

Story by Louella Desiderio 
Philstar Global
13 May 2024

MANILA, Philippines — The Philippine Creative Industries Development Council (PCIDC), led by the Department of Trade and Industry (DTI), has forged partnerships with three of Scotland’s United Nations Educational, Scientific and Cultural Organization (UNESCO) – designated creative cities as part of efforts to support Philippine cities’ aspiring for creative city designation.

Under the Philippine Creative Industries Development Act, the PCIDC, which is chaired by the DTI, is mandated to establish the Philippine Creative Cities Network to help accelerate efforts for cities’ UNESCO creative city accreditation.

During the PCIDC delegation’s visit to the United Kingdom last May 8 to 10, meetings were held to discuss how to leverage the cities’ strengths, creative talents and assets to drive economic growth, while enhancing cultural enrichment and promoting social cohesion.

To help Philippine cities become UNESCO-designated creative cities, Trade Secretary Alfredo Pascual vowed to expand the opportunities for synergies between the Philippines and the UK’s creative cities.

In photo: DTI Secretary Fred Pascual and V&A Dundee Director of Operations Christian Moire


In photo: DTI Secretary Fred Pascual, Perth City of Craft and Folk Arts Anna Day, Dundee City of Design Annie Marr

“By taking inspiration from the best practices and innovative approaches of our British counterparts, we can adapt and tailor our strategies to address the unique challenges and opportunities present in our own creative cities,” he said.

There are currently three UNESCO-designated creative cities in the Philippines such as Baguio for crafts and folk arts (2017), Cebu for design (2019) and Iloilo for gastronomy (2023).

To enable other Philippine cities to become UNESCO-designated creative cities, the DTI is implementing the Lunsod Lunsad Program, which involves providing support and financial resources to cities that aim to position themselves as vibrant creative hubs.

To help cities harness the creative potential of their communities, the program provides capacity-building and facilitates access to funding.

Key officials of Abertay University in Dundee shared their strategies to promote industry-academe innovation partnerships for cultivating talent and driving growth in the game development and digital animation industries.

> photos from DTI website


Thursday, 4 April 2024

Iloilo is one of the cheapest tourist destinations in SEA

Iloilo is the 5th cheapest tourist destination in all of Southeast Asia this summer

Story by GMA Integrated News
04 April 2024


Iloilo is among the cheapest travel destinations in Southeast Asia this summer, booking platform Agoda said.

The Visayan city ranked 5th in Agoda's list, with accommodation rates going as low as P2,814 a night. Commonly referred to as the City of Love, Iloilo is known for stunning beaches, hidden lagoons, its 11-kilometer bike lane, and food. 


Topping the list with an average room rate of P1,576 is Thailand's Udon Thani, home to tourist spots like the Chinese Gate, Udon Thani City Museum, and Nong Prajak Park. Udon Thani is pretty close to Laos’ capital, Vientiane, which only takes a little over an hour by driving.

Completing the top five with most affordable accommodation rates in Southeast Asia are Surabaya in Indonesia (P2,195), Hue in Vietnam (P2,420), and Kuching in Malaysia (P2,758).
Bengaluru in India (P3,096), Narita in Japan (P3,996), and Kaohsiung in Taiwan (P5,684) are ranked 6th, 7th, and 8th respectively.

The average room rates indicated above were calculated based on Agoda booking data from March 1 to March 18, 2024. 

In November, the United Nations Educational, Scientific, and Cultural Organization (UNESCO) named Iloilo as the first Philippine city to join its Creative Cities Network in the field of gastronomy.

— Hermes Joy Tunac/LA, GMA Integrated News