Heart Evangelista shines at Max Mara Shanghai celebration
10 July 2026
Heart Evangelista is truly living up to her reputation as a global fashion and style icon as she makes a splash at a fashion event in Asia before making her way to France for Paris Fashion Week.
While Heart is currently attending multiple fashion shows in France for Paris Fashion Week, she was already the star of the show at the Max Mara 75th anniversary celebrations held in Shanghai. In the Reel, Heart lauded Max Mara's 75-year history, noting that “they have never failed with everything that they have done.”
“It's such a vibe. It's celebrating 75 years of Max Mara…they have never failed with everything that they have done,” she said. “You can see with their archival pieces how they've touched culture. They have continued to evolve, stay classic but adapt to the times.”
Heart further emphasized her point by writing in the caption: “A collection inspired by the future, presented in a city that never stops evolving.”
Heart's presence at the 25th Max Mara anniversary celebrations was just a prelude to her actually meeting the label's current fashion director and coordinator. She recently posted multiple photos of her with designer Laura Lusuardi, writing in the caption to the post that meeting Laura Lusuardi was a lovely moment.
Aside from Laura Lusuardi, Heart has met multiple prominent names in fashion over several years. Back in February, Heart was personally invited by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya of Thailand to attend the princess' fashion show.
Heart was also invited to the KRAAM International Symposium 2025: Hands Across Culture event in November last year. The KRAAM International Symposium is a project by Her Royal Highness Princess Sirivannavari Nariratana Rajakanya of Thailand to connect Thai weavers with international experts to advance traditional Kraam or indigo fabric products.
Another designer Heart frequently works with is Italian designer Giambattista Valli, who she has been working with as far back as 2023. Back then, she posted a couple of photos of her with him and wrote in the caption that there is “something exciting happening soon”. She also wrote that she had a “sweet afternoon” with the then 57-year-old ready-to-wear and haute couture designer.
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