Swedish firms choose Philippines as preferred investment market

Philippines among top investment markets for Swedish firms

Louella Desiderio
Philstar Global
28 June 2026

MANILA, Philippines — The Philippines is among the top investment markets for Swedish firms with over 60 percent of companies planning to increase their investments in the country, according to a survey.

The Global Business Climate Survey 2026, produced by Business Sweden and Sweden’s embassies and consulates, showed that the Philippines ranked as the second preferred investment market, with 63 percent of Swedish firms expecting to expand in the country in the next 12 months. This is up from 55 percent that planned to increase their investments last year.

Topping the list was South Africa where 66 percent of Swedish companies plan to invest more in the coming 12 months.

The survey covered over 2,250 respondents in 41 markets. In the Philippines, the survey covered 38 respondents.

For Swedish companies, the Philippines is an attractive growth market because of its long-term macroeconomic fundamentals and large and young consumer base.

Most Swedish firms in the Philippines are also optimistic on their performance this year, with 82 percent expecting increased turnover, higher than 58 percent last year.

Despite the optimistic outlook, Swedish firms are concerned about corruption in the country.

While most firms report limited direct exposure to bribery or fraud, there are concerns on how the flood control corruption scandal last year may affect investor and consumer confidence and weigh on overall market growth.

To improve the country’s competitiveness and business environment, Swedish firms cited digitalization, infrastructure improvement and ease of doing business reforms as key priorities.

To succeed and grow in the Philippines, Swedish firms are focusing on sales, marketing, after-sales services and customer support.

Other factors seen vital to Swedish firms’ success are cost efficiency and finding the right partners.